The Real Food. Frozen campaign, launched in 2013, showcases how frozen foods are created using real ingredients, chef-inspired recipes and fresh flavors.
March 20, 2019
A study released by the National Frozen and Refrigerated Foods Association (NFRA), Harrisburg, Pa., reveals growth in positive frozen food content and innovation within the category.
In addition to convenience, core frozen food shoppers stated they also value the taste, quality, variety and consistency of the food itself.
February 20, 2019
The American Frozen Food Institute (AFFI), Arlington, Va., and Food Marketing Institute (FMI), Arlington, Va., released “The Power of Frozen 2019,” an inaugural exploration into the consumption, purchase drivers and use of frozen foods.
Bantam Bagels, New York, introduced Bantam Egg Bites, which consist of authentic New York City bagels stuffed with gourmet soft scrambled egg and cheese combinations, offering a protein-packed breakfast solution.
The packaging change also helps highlight the company’s dedication to clean and simple, gluten-free, non-GMO, nut-free and kosher ingredients.
July 27, 2018
Garden Lites, Rahway, N.J., unveiled a major brand refresh to prominently feature its new sub-brand name “Veggies Made Great” on the packaging and boldly highlight “veggies as the #1 ingredient.”
Kellogg Co., Battle Creek, Mich., expanded its Eggo brand to include Eggo Thick & Fluffy Belgium-Style Waffles, featuring a warm, crispy outside and a fluffy inside.
The sale includes the Chef Pierre, Bistro Collection and Van’s brands and a license to use the Sara Lee brand in certain channels.
June 1, 2018
Tyson Foods, Inc., Springdale, Ark., announced plans to sell its Sara Lee Frozen Bakery and Van’s businesses to private equity firm Kohlberg & Co., Mount Kisco, N.Y.