Aqua ViTea, the largest kombucha brand on the East Coast, has made four strategic executive hires: Chris Gallant, Chief Sales & Marketing Officer; Steve Konczal, Chief Financial Officer; and Chip Nolin, Chief Operating Officer. To capitalize on the fast-growing market of hard kombucha, the company is also bringing on Billy Keighley as Sales Director of its alcoholic kombucha line, AfterGlow. With their combined knowledge and experience, the four industry veterans will join forces to expand Aqua ViTea's retail presence as the company focuses on its next stage of growth.
Four flavors available through direct-to-consumer shipping or on-premise pickup in California.
November 25, 2020
BuzzBallz, a woman-owned, premium, premixed cocktail company, has collaborated with Drunken Cake Pops, a boutique, woman-owned bakery, to create boozy stocking stuffers. The BuzzBallz X Drunken Cake Pops Six Pack includes six cake pops expertly infused with various flavors of BuzzBallz cocktails.
Fast-casual restaurant chain B.GOOD announced it will serve new Non-GMO and Certified Organic lemonade options from Tractor Beverage Company at participating locations starting today. B.GOOD is excited to offer beverages that use sustainably grown, real ingredients sourced from organic farms, meeting its Food Ethos standards.
Hard Rock International (HRI) announced a partnership with Stewart’s Enterprises, the exclusive licensee of the original Stewart’s Root Beer brand and other popular Stewart’s beverage offerings, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year. Hard Rock Premium Hard Seltzer is crafted for music fans in a variety of stand-out options that highlight Hard Rock Cafe’s most prominent cocktails and fan favorite flavors, with each can featuring the iconic Hard Rock logo and a guitar symbol. Fans eager to bring home Hard Rock Premium Hard Seltzer can visit select beverage retailers and grocery stores nationwide beginning this holiday season.
Bolthouse Farms is adding to its suite of juices and smoothies that help support a healthy immune system with its new Superfood Immunity Boost. The new blend, an excellent source of Vitamin C, D and Zinc, was crafted with elderberry, cranberry and echinacea, delivering an unmatched combination of flavor and nutrition and will be available on retail store shelves in late-October this year. With consumers making more mindful choices at the shelf, Bolthouse Farms has met the demand for more functional, immunity-supporting products as wellness routines are maintained at home.
AfterGlow Hard Kombucha by Aqua ViTea, the alcohol-aware kombucha company, introduces Cherry Sour, a refreshingly juicy and tart flavor, and Apricot Dream with fresh, crisp notes of hops. Similar to AfterGlow's other popular flavors, Ginger Blue and Citrus Rush, Cherry Sour and Apricot Dream contain an alcohol content of 5% ABV and are gluten-free, non-GMO, lower calorie, lower sugar and paleo- and vegan-friendly. Made with clean ingredients, the new flavors also provide additional health benefits such as antioxidants, b-vitamins and detoxifying acids.
Core Power announced Strawberry as the latest flavor to join its growing collection of ready-to-drink high protein shakes in the Core Power Elite line, which already includes Chocolate and Vanilla flavors. Designed for athletes and fitness enthusiasts who opt for a significant amount of protein to help support their post-workout recovery, the Core Power Elite line delivers 42 grams of complete protein in each 14-ounce bottle with 230 calories, nine essential amino acids, and seven or eight grams of sugar.
Bolthouse Farms has introduced two new plant-based products: keto beverages (three flavors) and dressings/dips (four varieties). These products are testament to the company’s continued evolution towards healthier and functional products.
Aqua ViTea, the alcohol-aware kombucha company, is reaffirming its commitment to "responsible kombuchaing" with the rebranding of its bottles and cans. Prioritizing alcohol transparency, the new labels will display a "Verified Alcohol Extracted" seal on the front panel in addition to several other key highlights, including USDA organic, non-GMO, natural probiotics, and lower sugar. The new and improved labels will also more prominently highlight the brand's signature hand-illustrated artwork.
