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 Silk Protein meets this growing demand with a new option that delivers the highest protein content of any refrigerated plant-based milk on shelves today.

With 10 grams of protein per serving, what's not to love?

While Boar's Head is best known for its premium meats and cheeses, the introduction of these Greek yogurt-based dessert dips represent the brand's continued evolution, extending its legacy of craftsmanship and culinary innovation into a new category within the deli.

Scoop it up with a potato chip or spread it on your burger – there's no wrong way to enjoy it. 

Each tub brings together a smooth, creamy base, rich mix-ins such as brownie and cake pieces, and a breakthrough technology that ensures thick swirls of ooey-gooey goodness in every scoop.

This year’s relaunch marks a significant expansion beyond last year’s footprint, as Belgian Boys continues to meet growing demand for joyful and convenient breakfast options.

The launch coincides with a refreshed packaging design and the brand’s first integrated marketing campaign, "Snap Out of the Ordinary."

Soy has long been a core segment within plant-based milk, but the category has remained largely unchanged until now. 

This brand-new 10-ounce dip & spread is made with no artificial flavors, colors, or preservatives and just 50 calories per serving. 

Chef Gordon Ramsay's endorsement marks a major milestone as I Can't Believe It's Not Butter! repositions itself for the next generation of home cooks.