As global sourcing and commingling complicate frozen fruit supply chains, a data-driven, lot-level system aims to shift food safety toward real-time prevention.
The association unveiled “Fresh Thinking About Frozen,” a digital-forward communications initiative designed to increase consumer appreciation of frozen food’s quality, nutrition and role in reducing food waste.
In this role, Seiling will oversee AFFI’s core operations and lead the advancement of key organization priorities and support continued growth for the frozen food industry.
The Frozen Food Hall of Fame was established in 1990 by the Distinguished Order of Zerocrats, an organization of industry members dedicated to preserving the history of the frozen food industry while honoring individuals whose leadership, innovation, and se
Frozen fruits, vegetables highlighted as options for healthy eating; frozen meals support portion control.
January 7, 2026
The American Frozen Food Institute (AFFI) welcomes the new DGAs and recognizes the call for Americans to eat whole, minimally processed and nutrient-dense foods. Frozen foods are a practical option that are explicitly included in DGA recommendations and help households around the country enjoy year-round access to quality produce, grains and proteins, as well as portioned meals made with real food ingredients.
Partnership for a Healthier America and Instacart delivered the program in three cities.
October 28, 2025
The evaluation demonstrated that frozen fruits and vegetables support nutrition access and healthy eating for households, especially those facing nutrition insecurity.
AFFI urged the agencies to not issue a proposed definition for UPFs at this moment and added that classifying foods based on processing or ingredients alone ignores that processing can deliver safe and accessible foods for Americans.
The international panel of academic, industry and government experts in food virology, microbiology, food safety and risk assessment was convened by the Frozen Food Foundation.