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Home » Topics » American Frozen Food Institute

American Frozen Food Institute
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Close-up image of various frozen berries.
Food Safety

AFFI Pushes Supply Chain Transparency to Tackle Frozen Berry Risk

As global sourcing and commingling complicate frozen fruit supply chains, a data-driven, lot-level system aims to shift food safety toward real-time prevention.
Kelley Rodriguez, Editor in Chief
Kelley Rodriguez
May 15, 2026

EViews is a lot-level risk management system designed to address enteric virus contamination in frozen berries.


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Lisa Van Doren

AFFI Names Van Doren Chief of Government Affairs

March 15, 2026

 Her work will advance science- and risk-based policies that support the growth, competitiveness and reputation of frozen foods. 


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AFFI logo.jpg

AFFI-CON '26 Sets Attendance Record, Debuts New Consumer Campaign

February 25, 2026

The association unveiled “Fresh Thinking About Frozen,” a digital-forward communications initiative designed to increase consumer appreciation of frozen food’s quality, nutrition and role in reducing food waste.  


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AFFI's 'Power' Report Finds Frozen Foods Becoming Essential

Nearly one-third of consumers plan to buy more frozen food, the strongest purchase intent measured in years.
February 23, 2026

New market data shows that frozen food is becoming a meal-planning essential for today’s consumers. 


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Adrienne Seiling

AFFI Appoints Seiling as COO and Head of Strategic Initiatives

February 2, 2026

In this role, Seiling will oversee AFFI’s core operations and lead the advancement of key organization priorities and support continued growth for the frozen food industry.


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AFFI logo.jpg

Three Industry Leaders to be Inducted into 2026 Frozen Food Hall of Fame

January 22, 2026

The Frozen Food Hall of Fame was established in 1990 by the Distinguished Order of Zerocrats, an organization of industry members dedicated to preserving the history of the frozen food industry while honoring individuals whose leadership, innovation, and se


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AFFI logo.jpg

AFFI: Frozen Foods 'Critical' Component of New Dietary Guidelines

Frozen fruits, vegetables highlighted as options for healthy eating; frozen meals support portion control.
January 7, 2026

The American Frozen Food Institute (AFFI) welcomes the new DGAs and recognizes the call for Americans to eat whole, minimally processed and nutrient-dense foods. Frozen foods are a practical option that are explicitly included in DGA recommendations and help households around the country enjoy year-round access to quality produce, grains and proteins, as well as portioned meals made with real food ingredients.


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AFFI logo.jpg

AFFI Supports Pilot Program Promoting Frozen Produce for Food Security

Partnership for a Healthier America and Instacart delivered the program in three cities.
October 28, 2025

The evaluation demonstrated that frozen fruits and vegetables support nutrition access and healthy eating for households, especially those facing nutrition insecurity.


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AFFI logo.jpg

AFFI Calls on FDA, USDA to Delay Definition of Ultra-Processed Foods

October 24, 2025

AFFI urged the agencies to not issue a proposed definition for UPFs at this moment and added that classifying foods based on processing or ingredients alone ignores that processing can deliver safe and accessible foods for Americans.


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AFFI logo.jpg

International Food Safety Experts Identify Limitations in Enteric Virus Testing in Berries

August 26, 2025

The international panel of academic, industry and government experts in food virology, microbiology, food safety and risk assessment was convened by the Frozen Food Foundation.


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