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Home » Blogs » Refrigerated and Frozen Food Blog » Exercising the X Factor
Marina-author

Marina Mayer is Editor-in-Chief of Refrigerated & Frozen Foods. Previously, she spent four years as managing editor and executive editor of Snack Food & Wholesale Bakery and Dairy Foods, both sister publications. In this role, Mayer was responsible for reporting on market trends, ingredient R&D, production technology and new products within the dairy, snack food and wholesale bakery markets. Prior to joining BNP Media, she served a five-year tenure as editor of quality control for Manufacturers' News, Inc., where she was named “Manager of the Year” in 2006. Previously, she worked as an editorial assistant for Insider Magazine and worked as a contributing features writer for her college newspaper, the Indiana Daily Student. Mayer was a recipient of a Young Leader Scholar award, presented from American Society of Business Publication Editors (ASBPE), which is given annually to only five U.S. journalists, 30 years of age and under. She is a graduate of Indiana University with a bachelor’s in journalism. She can be reached at mayerm@bnpmedia.com.

Exercising the X Factor

OurTakeBlog
July 11, 2013
Marina Mayer
No Comments
KEYWORDS foodservice trends / new product development / retail trends
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Zap, pow, wham, ka boom. No, that’s not a cartoon buzzing in the background—that’s the sound of refrigerated and frozen food processors charging their way through retailers’ shelves and restaurant kitchens and on to consumers’ plates.

In a world where food recalls can break a company, while a new product launch can save the day, one thing’s for certain—today’s industry superheroes continue to defy the odds by delivering premium, quality, on-trend products time and time again.

Today’s processors are fearless, mighty and brave, exercising extreme superpowers to overcome incredible obstacles (think tighter food safety regulations) with ease. They dare to be different (i.e. robust products with powerful packaging components) and show no signs of slowing down. 

These refrigerated and frozen food processors possess what I like to call the X gene, enabling them to morph average products into bigger, better, bolder items that dazzle on the shelves and hit consumers by storm.

Welcome to Refrigerated & Frozen Foods' 2013 State of the Industry report, where trends, new products and new packaging initiatives come to life, bringing new dynamics to an ever-changing industry.

New products prevail

New to the State of the Industry report is our Readers’ Choice Top 5 Best New Products contest (page 27). Here, readers dwindled down 22 nominees to five winners just by voting online. Congratulations to the Top 5 processors, and thank you to all of our readers for your participation.

Also in these pages, you’ll find a great deal of in-depth information pertaining to new product introductions, including varieties, ingredients, better-for-you attributes, packaging and more. That’s because 53% of our readers voted at www.RFFmag.comthat they would most like to read about new products. Each new product mentioned in this issue maintains its own new product write-up on our website, including suggested retail pricing, imagery and quotes from the processor, so be sure to look them up in our New Retail Products section, http://bit.ly/19VCNBi.

And, because there are just too many new product introductions to discuss in this issue, keep an eye out for EXCLUSIVE ONLINE-ONLY content, especially for the foodservice categories. In some cases, just look for the  button at the bottom of the page that directs you to the appropriate URL.

 It’s a rough and tough world out there. Thankfully today’s superheroes have the industry under control.

Recent Comments

nice topic

Like frozen food - Let us know what...

Today’s F&B industry faces demands, challenges and trends that are changing at lightspeed.

It's a great article, yet no comments!?

I'm surprised that it takes us this long...

Marina-author

Marina Mayer is Editor-in-Chief of Refrigerated & Frozen Foods. Previously, she spent four years as managing editor and executive editor of Snack Food & Wholesale Bakery and Dairy Foods, both sister publications. In this role, Mayer was responsible for reporting on market trends, ingredient R&D, production technology and new products within the dairy, snack food and wholesale bakery markets. Prior to joining BNP Media, she served a five-year tenure as editor of quality control for Manufacturers' News, Inc., where she was named “Manager of the Year” in 2006. Previously, she worked as an editorial assistant for Insider Magazine and worked as a contributing features writer for her college newspaper, the Indiana Daily Student. Mayer was a recipient of a Young Leader Scholar award, presented from American Society of Business Publication Editors (ASBPE), which is given annually to only five U.S. journalists, 30 years of age and under. She is a graduate of Indiana University with a bachelor’s in journalism. She can be reached at mayerm@bnpmedia.com.

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