Produce innovation starts at United Fresh. Showcasing the most creative new produce items and fresh food trends, cutting-edge tools and technology, business-to-business meeting suites, an expert consultation center, new produce awards and industry-leading education, United Fresh IS produce innovation. The United Fresh 2016 expo and conference brings together the entire fresh produce supply chain from grower to retailer in a business-friendly environment, offering strategic insights, market solutions and new partnerships to take sales and profitability to the next level.