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Home » Keywords: » brand management

Items Tagged with 'brand management'

ARTICLES

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Dannon Light + Fit Unveils Zero Sugar Drinks, Alongside New Look

June 1, 2023
No Comments

Building on the popularity of its Zero Sugar portfolio, Light + Fit is introducing a Light + Fit new Zero Sugar Drinks innovation – featuring a convenient on-the-go format. Th


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Cheer Pack CHEERShapes

Shaped flexible pouches

August 1, 2019
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Cheer Pack North America, West Bridgewater, Mass., launched CHEERShapes, a new line of shaped pouches.
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RMD Advertising Sue Reninger

How strategic alliances help refrigerated & frozen food brands grab consumer attention

The landscape of the food industry and how brands and consumers interact has changed drastically.
Sue Reninger
May 21, 2019
No Comments
If you’re targeting Millennials the same way you were when your brand first started focusing on them, you may be speaking to an audience that has lost interest.
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Study: 85% of food, hospitality brands need to improve on reputation management

The study indicates that hospitality marketers are prioritizing strategies for streamlining the customer experience and monitoring reviews across sites.
April 4, 2019
No Comments
As customers interact with — and review — brands across a growing number of third-party sites, reputation management is the key area of focus for this group, with 66% planning to focus on "collecting customer feedback" and 51% planning to enhance their ability to monitor and respond to online reviews, according to new research produced by Yext, Inc., New York.
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Study: Purpose is key driver in company’s overall reputation

The research revealed there is a strong correlation between purpose and reputation.
January 16, 2019
No Comments
Purpose is one of three critical dimensions of overall reputation, according to the “2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose,” produced by CONE, a Porter Novelli Co., Boston, Mass.
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Minus Forty Randy Skyba

How merchandisers can attract, engage & convert more customers

Displays play a fundamental role in serving the needs of retailers, brands and shoppers.
Randy Skyba
January 15, 2019
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Here’s how processors and retailers can optimize the profitability of refrigerator and freezer merchandisers.
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Study: Consumers prefer to buy goods from companies that reflect their personal values

The study found that companies that stand for something bigger are more likely to attract consumers and influence purchasing decisions.
December 5, 2018
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Nearly two-thirds of consumers (63%) globally prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, according to new research from Accenture, New York.
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Study reveals transparency is key to success

Food and beverage companies are most likely to be perceived as transparent.
November 15, 2018
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A company's level of transparency directly and positively impacts sales, according to a report published by Pure Branding, Northampton, Mass.
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default nutrition label

Tetra Pak report looks at super leaders and how brands can thrive in a digital world

The report shows that third-party, user-generated content is becoming increasingly important, often more powerful than direct communications from brands.
September 6, 2017
No Comments
The Tetra Pak 2017 Index, produced by Tetra Pak, Vernon Hills, Ill., focuses on Super Leaders, a newly-defined digital community of early adopters and brand amplifiers, and reveals how brands can focus their digital strategies on engaging this new generation of influencers.
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default grocery shopping in meat dept

Research study finds 58% of brand lovers hoard their favorite brands

The research highlights the new strategies needed to create powerful brand stories and turn customers into advocates.
March 30, 2017
No Comments
New research reveals 58% of brand lovers admit to hoarding their all-time favorite food product on hand.
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More Articles Tagged with 'brand management'
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