Items Tagged with 'brand management'

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Study: 85% of food, hospitality brands need to improve on reputation management

The study indicates that hospitality marketers are prioritizing strategies for streamlining the customer experience and monitoring reviews across sites.
April 4, 2019
As customers interact with — and review — brands across a growing number of third-party sites, reputation management is the key area of focus for this group, with 66% planning to focus on "collecting customer feedback" and 51% planning to enhance their ability to monitor and respond to online reviews, according to new research produced by Yext, Inc., New York.
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Study: Purpose is key driver in company’s overall reputation

The research revealed there is a strong correlation between purpose and reputation.
January 16, 2019
Purpose is one of three critical dimensions of overall reputation, according to the “2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose,” produced by CONE, a Porter Novelli Co., Boston, Mass.
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Study: Consumers prefer to buy goods from companies that reflect their personal values

The study found that companies that stand for something bigger are more likely to attract consumers and influence purchasing decisions.
December 5, 2018
Nearly two-thirds of consumers (63%) globally prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, according to new research from Accenture, New York.
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Study reveals transparency is key to success

Food and beverage companies are most likely to be perceived as transparent.
November 15, 2018
A company's level of transparency directly and positively impacts sales, according to a report published by Pure Branding, Northampton, Mass.
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Tetra Pak report looks at super leaders and how brands can thrive in a digital world

The report shows that third-party, user-generated content is becoming increasingly important, often more powerful than direct communications from brands.
September 6, 2017
The Tetra Pak 2017 Index, produced by Tetra Pak, Vernon Hills, Ill., focuses on Super Leaders, a newly-defined digital community of early adopters and brand amplifiers, and reveals how brands can focus their digital strategies on engaging this new generation of influencers.
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