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Building on the popularity of its Zero Sugar portfolio, Light + Fit is introducing a Light + Fit new Zero Sugar Drinks innovation – featuring a convenient on-the-go format. Th
If you’re targeting Millennials the same way you were when your brand first started focusing on them, you may be speaking to an audience that has lost interest.
The study indicates that hospitality marketers are prioritizing strategies for streamlining the customer experience and monitoring reviews across sites.
As customers interact with — and review — brands across a growing number of third-party sites, reputation management is the key area of focus for this group, with 66% planning to focus on "collecting customer feedback" and 51% planning to enhance their ability to monitor and respond to online reviews, according to new research produced by Yext, Inc., New York.
Purpose is one of three critical dimensions of overall reputation, according to the “2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose,” produced by CONE, a Porter Novelli Co., Boston, Mass.
Nearly two-thirds of consumers (63%) globally prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, according to new research from Accenture, New York.
The report shows that third-party, user-generated content is becoming increasingly important, often more powerful than direct communications from brands.
The Tetra Pak 2017 Index, produced by Tetra Pak, Vernon Hills, Ill., focuses on Super Leaders, a newly-defined digital community of early adopters and brand amplifiers, and reveals how brands can focus their digital strategies on engaging this new generation of influencers.