Cheer Pack North America, West Bridgewater, Mass., launched CHEERShapes, a new line of shaped pouches.

CHEERShapes are spouted flexible pouches shaped to resemble a company’s existing non-pouch packaging to reinforce the product’s branding strategy. Shapes can also be used to indicate what the product is, such as an apple-shaped flexible pouch.

Another example is creating the pouch in the shape of an animal for a brand owner who uses that animal in their brand communication.

Cheer Pack North America