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dunnhumby, London, released The Future of Retail Revenues Must Be Data Led, a commissioned study conducted by Forrester Consulting, Marietta, Ga., that found 85% of grocery retailers globally lack the capabilities, technology, people and processes to use insights to monetize their data and drive customer experience.
This year’s data reveals that 43% of store-based retailers surveyed expect a net increase in the number of brick-and-mortar stores they operate by the end of 2018 compared with 2017.
Traditional and online retailing are increasingly intertwined, as customers shop across touchpoints and use both platforms, according to the annual State of Retailing Online study released by the National Retail Federation (NRF), Washington, D.C., and Forrester, Cambridge, Mass.
For retailers, using science-based pricing and promotions to meet customers’ expectations and provide relevant offers when and where they matter is key to shopper satisfaction and long-term business health.
A survey commissioned by Revionics, Austin, Texas, and conducted by Forrester Consulting, Cambridge, Mass., explored shoppers’ behaviors and experiences with retail pricing and promotions.
This report reveals the state of mobile advertising in 2017, including what drives mobile advertising performance, what challenges marketers face and how marketers plan to address such issues.
Forrester Research Inc., Cambridge, Mass., partnered with Mobile Marketing Association (MMA), New York, to survey global marketers on their mobile advertising practice.
Forrester Research, Inc., Cambridge, Mass., forecasts that cognitive technologies such as robots, artificial intelligence (AI), machine learning and automation will replace 7% of U.S. jobs by 2025.
