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This initiative aims to identify technology solutions to provide objective and comprehensive information about broiler welfare across the supply chain.
The Foundation for Food and Agriculture Research (FFAR), Washington, D.C., partnered with McDonald’s Corp., Chicago, to launch SMART Broiler, a research initiative offering $4 million for research supporting the development and commercialization of automated monitoring tools that quantitatively assess key animal welfare indicators in broiler chickens.
Golden Rod Broilers, Cullman, Ala., turned to Patterson Fan Co., Columbia, S.C., to help regulate high interior temperatures during the hot summer months.
