Chloe’s has launched three new Oatmilk Pop varieties in Brownie Batter, Chocolate Peanut Butter and Cookies & Cream flavors. The plant-based milk market has strong momentum, with oat milk leading the way earning 170% growth over the last 52 weeks according to Nielsen (2/20/21), as consumers continue reaching for more non-dairy alternatives at their grocery store.
Oat milk is revered for its rich, creamy profile without an overwhelming flavor making it the perfect base for Chloe’s first non-fruit-based pops. Oat milk is also the environmentally conscious choice as it requires minimal land and water for its production. Like all of Chloe’s Oatmilk Pops, the three new Oatmilk varieties feature mindful ingredients, making them the perfect permissible indulgence. The pops are dairy-free, plant-based, Non-GMO Project Verified, gluten-free and kosher.
The Brownie Batter, Chocolate Peanut Butter and Cookies & Cream Oatmilk Pop varieties are available starting in April and can be purchased at select retailers including: Big Y, Fresh Direct, Jewel Osco, King Kullen, Lucky’s and Save Mart with an MSRP of $4.99 to $5.99 as well as online at Chloesfruit.com.
The three new indulgent Oatmilk selections join Salted Caramel, Mint Chip and Raspberry Chip for a total of six oat milk-based SKUs for the better-for-you brand. Chloe’s now has options for every palette including its classic fruit pops, dairy-free dark chocolate-dipped pops and kids pop varieties and are available in over 10,000 grocery stores nationwide as well as direct-to-consumer on Chloesfruit.com.
One of the fastest growing brands and a leading innovator in the non-dairy frozen novelties space, Chloe’s also recently launched its first No Sugar Added Strawberry Pop, addressing the need for no sugar added options without artificial substitutes. Using a blend of the fruit itself, monk fruit, and allulose to naturally sweeten and flavor the new pop, Chloe’s No Sugar Added Strawberry Pop presents a new, better and all-natural choice for a refreshing treat that consumers can enjoy and feel good about feeding themselves and their families.
About Chloe’s Fruit
Chloe’s makes frozen snacks with nothing to hide. Chloe’s is the leading innovator of non-dairy frozen novelties and a family favorite due to its irresistible taste and simple ingredient list. Co-founded by Chloe Epstein, a mom of three, the brand has quickly expanded its core line of fruit pops to now include kids licensed pops; indulgent, dairy-free dark chocolate dipped pops; and decadent Oatmilk Pops. All Chloe’s Pops are dairy-free, plant-based, Non-GMO Project Verified, gluten-free and always delicious.