You Heard Right – Kraft Mac & Cheese is Coming to the Freezer Aisle
Single-serve convenience comes in two flavors, marks the brand’s first foray into the freezer section.
To celebrate the entrance into the frozen section, KRAFT is releasing a sweater, inspired by the classic Fair Isle design. The Frozen (A)isle sweater features KRAFT’s signature blue box color, Deluxified with alternating rows of noodle smiles and snowflakes. The Frozen (A)isle Sweater will be available while supplies last on Amazon for $19.99. Courtesy KRAFT/Business Wire.
KRAFT Mac & Cheese announced the brand’s first venture into the freezer section for its Deluxe offering, now rolling out in major retailers nationwide. KRAFT Mac & Cheese Deluxe Frozen is a single serve meal available in two mouthwatering flavors, Original Cheddar and Four Cheese. The products feature perfectly cooked macaroni pasta covered in a creamy, homestyle cheese sauce and topped with real cheddar cheese.
As the makers of America’s favorite comfort food, KRAFT Mac & Cheese is responding to fans’ evolving needs and preferences with a delicious and ultra-comforting new frozen option. Deluxe Frozen requires minimal prep, cooking time, and clean-up, all while maintaining the KRAFT quality and taste.
“At KRAFT Mac & Cheese, we believe in the positive power of comfort,” said Rachel Drof, director of Brand Communications, KRAFT Mac & Cheese. “As we look to create new offerings, we lead with comfort as our north star. With the new Deluxe Frozen offering, we are excited to invite our busy fans to a Deluxified experience and to take their comfort to the next level.”
About Kraft Heinz
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
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