Konscious Foods, a plant-based seafood brand, today announced the North American expansion of the world’s first frozen sushi rolls, onigiri stuffed rice snacks and poke bowls made from plants.

Now available nationwide at all Whole Foods Market retail locations in the U.S. and Canada, Konscious Foods is the latest culinary creation from renowned plant-based innovator and classically trained French chef Yves Potvin. All products uniquely marry fresh-caught taste and texture with unmatched convenience, marked by a patent-pending ability to go from freezer to plate in just eight minutes.

“Our team has tapped an unmatched pedigree of turning plants into food to tackle our biggest undertaking to date: creating seafood made from plants with superior texture and flavor. We know we cannot create meaningful impact without great tasting food consumers want to eat, can afford to eat, and can easily integrate into their daily life. We are thrilled to be able to share the results of our hard work and are looking forward to delighting consumers,” said Potvin, founder of Konscious Foods.

Priced between $7.99 and $8.99, Konscious Foods products are crafted with high-quality vegetable and fruits, all with clean ingredients such as konjac plant, pea fiber, Jasberry rice, and organic red quinoa. All are Non-GMO Project Verified, gluten-free, 100% made from plant, and made without any carrageenan or titanium dioxide. 

All made from plants, product lines include:

  • Sushi Rolls – Available in four varieties: California Roll, Spicy California Roll, Rainbow Roll, Tuna Avocado Roll. $8.99 for eight pieces. 
  • Onigiri Stuffed Rice Snacks – A popular Japanese snack of tender rice wrapped around savory plant and veggie fillings. Four varieties: Kale Gomae, Japanese Vegetable Curry, Roasted Corn + Poblano, and Korean BBQ Mushroom. $7.99 for two pieces. 
  • Poke Bowls – Organic rice topped with “fish,” edamame, corn, mango, and sauce. Two varieties: Tuna Poke and Salmon Poke. $8.99 per bowl. 

By the end of the year, Konscious Foods anticipates its products will be available in over 4,500 stores nationwide. The products are currently available in Sprouts, Whole Foods Market and other fine retailers. 

About Konscious Foods
Konscious Foods is on a mission to change the way people eat with the most delicious plant-based foods on the planet. Launched in 2023, the company has created the world’s first frozen sushi rolls, onigiri and poke bowls made from plants, and also offers plant-based seafood products for foodservice. All of these delicious chef-crafted products are designed to make enjoying seafood incredibly easy, convenient and sustainable. Konscious Foods recipes contain ingredients that are Non-GMO Project verified, gluten free, 100% plant-based, organic where possible, and free from carrageenan and titanium dioxide.Founded by Yves Potvin – plant-based industry leader, trained chef, creator of the world’s first veggie hot dog, and founder of Yves Veggie Cuisine and Gardein – Konscious Foods is said to be his most exciting endeavor yet.