Current Foods, formerly Kuleana, has rebranded itself as it enters the direct-to-consumer market with sushi-grade, plant-based, and ready-to-eat seafood. Current Foods is the first plant-based seafood with taste, texture, and nutritional density that goes toe-to-toe with the traditional stuff and it will soon be available for consumers to order to their doorstep.
Current Foods is opening website sign-ups for consumers to get on the early access waitlist to shop its D2C plant-based tuna and salmon. Previously the product was only available and served through restaurants and foodservice, including Erewhon Market, Blue Sushi Sake Grill, and Matthew Kenney Cuisine.
Meticulously formulated over two years by a team that’s spent decades working in food science, Current Foods has always gone one step further than making plant-based seafood – the company makes seafood … that just happens to be made from plants. This distinction guides the company’s product development and its uncompromising standards on taste, texture, and nutrition.
“Since we began our company journey three years ago, our goal has been to create plant-based products that enable us to enjoy the best parts of seafood: taste, texture, and nutrition, without any of its usual drawbacks: mercury, microplastics, and oceanic depletion. The rollout of Current Foods – bringing the future of sustainable eating to the current – is a massive step forward in realizing this goal,” says Jacek Prus, CEO and co-founder of Current Foods. “These products are now available for everyday consumption, from the comfort of home. Enjoy a Current Foods poke, ceviche, or crudo and restore our ocean’s health in one bite.”
Current Foods uses 100% plant-based ingredients including algae, bamboo, peas, and radish to provide consumers a taste of the ocean while staying true to its plant powered roots. The new addition of pea-protein to the product’s ingredient profile, brings a higher level of protein to the product, further fortifying the product’s original cocktail of omega-3 DHAs, iron, vitamin B12, and fiber, and preparing it to appeal to more flexitarian and plant-curious eaters.
About Current Foods
Current Foods is the new school of fish, taking food science below sea level to make sushi-grade, ready-to-eat seafood entirely from plants. Earthly ingredients meets imaginative food science to create plant-based seafood products that are uncompromising in taste, texture, appearance, and nutritional density, including omega-3, iron, and vitamin B12. After a successful soft launch in Spring 2021, Current Foods is now rolling out nationwide in restaurants, retail, and e-commerce. Current Foods was founded in 2019, is headquartered in San Francisco, and backed by investors including Y-Combinator, Astanor Ventures, Cruise Automation founder Kyle Vogt, and Reddit co-founder Alexis Ohanian.