Bubbies Ice Cream, the No. 1 mochi ice cream brand in the natural channel, is putting sustainability and indulgence centerstage at Natural Products Expo West 2025 with the launch of its new certified home-compostable paper pulp trays and two exciting new mochi ice cream flavors: Dragon Fruit Lemonade and Raspberry Cheesecake. 

As part of its ongoing commitment to reduce plastic waste and keep paradise clean, Bubbies partnered with Earthcycle to develop the exclusive certified home-compostable inner tray for all its products. This small sustainable switch has a big impact, as it’s estimated to eliminate approximately 310 tons of plastic from entering landfills annually.  After extensive testing, Bubbies created a planet-friendly solution that functions comparably to its previous plastic trays, but with 94% less plastic. The transition to the new paper pulp trays for Bubbies entire mochi ice cream portfolio has already begun, with nationwide availability expected by April. 

“After years of partnering with sustainable focused organizations to help clean up over 35,000 pounds of ocean bound plastic, we started to look internally for ways we could reduce or eliminate plastic from our packaging,” said Katie Cline, vice president of marketing at Bubbies Ice Cream. “With this simple switch from plastic to paper pulp trays we’re eliminating hundreds of tons of plastic from entering the waste stream. We couldn’t be prouder to continue our mission of keeping paradise clean.”  

In addition to its new sustainable packaging, Bubbies is debuting two new mochi ice creams:  

• Dragon Fruit Lemonade Mochi Ice Cream: A true tropical delight! Dragon fruit ice cream specked with tart lemonade flavored candy pieces enveloped in Bubbies signature soft mochi dough. This refreshingly creamy treat is the perfect balance of bright, zesty, and sweet.   
• Raspberry Cheesecake Mochi Ice Cream: A new twist on a classic! Rich raspberry cheesecake with bits of graham cracker crust wrapped in a light and pillowy mochi dough. This mini-indulgence is everything you love about raspberry cheesecake, but in a completely new and unforgettable way. 

Both new flavors are only 90-100 calories per piece, Certified Gluten-Free, non-GMO, and are made with high quality ingredients (such as no rBST and Certified Kosher Dairy). Available nationally at Sprouts stores, each flavor has an SRP of $5.99-$6.99 per 6-pack box.  

Bubbies Ice Cream can be purchased at select Whole Foods Market, Publix Super Markets, Sprouts Farmers Market, Safeway, H-E-B, Gelson’s Market locations, online via the brand’s website, and many other retailers across the country. 

About Bubbies Ice Cream 
Bubbies Ice Cream is an iconic frozen novelty brand best known for its all natural Mochi Ice Cream innovations. From its humble beginnings in 1985 as a scoop shop on the island of Oahu serving up flavors inspired by its island home to becoming one of the fastest-growing mochi brands on the Mainland with more than 20 surprisingly unique flavors, Bubbies never fails in paving new paths to ice cream paradise. Starting with the highest quality real ingredients such as Madagascar vanilla, real fruit puree and no rBST dairy, Bubbies crafts its creamy, super-premium ice cream using the same secret family recipe since 1985.