MUSH Expands Distribution to Convenience Channels, Adds Protein Bar
As part of the rollout, Starbucks will feature MUSH Chocolate Peanut Butter Protein Overnight Oats in its refrigerated grab-and-go cases in most locations.
MUSH, the category-defining brand behind ready-to-eat overnight oats, announced a major retail expansion with new national distribution. MUSH is available at most Starbucks locations, 7-Eleven stores and Target locations.
The expansion marks a significant milestone for the fast-growing brand.
Since its founding in 2015, MUSH has sold more than 200 million cups of overnight oats and surpassed $100 million in retail sales in 2025. With this latest growth, MUSH products are now available in more than 36,000 retail locations nationwide, reinforcing the brand's leadership in the fast-growing refrigerated breakfast and snack category.
MUSH is meeting demand for protein-forward foods with clean, convenient, and nutrient-dense products made from real ingredients. Its refrigerated protein overnight oats deliver 15 grams of protein and up to 7 grams of fiber, offering a satiating, ready-to-eat option for busy consumers. All MUSH products are gluten-free, non-GMO, and made without artificial additives or preservatives.
"On the heels of our 10-year anniversary, it's exciting to see MUSH available in tens of thousands of stores nationwide," said Ashley Thompson, CEO & co-founder of MUSH. "Our new retail partnerships mark a major step forward in making clean, ready-to-eat nutrition more accessible than ever."
As part of the rollout, Starbucks will feature MUSH Chocolate Peanut Butter Protein Overnight Oats in its refrigerated grab-and-go cases in most locations. MUSH's launch in 7-Eleven further expands the brand into the convenience channel, meeting consumers where they are with healthier, accessible options.
At Target, MUSH will introduce new protein-forward innovations, including refrigerated protein bars delivering 15 grams of protein in an easily portable format, extending the brand's presence across breakfast, snack and on-the-go occasions.
About MUSH
MUSH makes clean eating effortless with fresh, ready-to-eat products made from real, nutrient-dense ingredients. No prep. No fillers. No compromises. From our signature overnight oats to protein bars, each item is designed to fuel busy lives - straight from the fridge. As the category leader in ready-to-eat oats, we're on a mission to remove the friction between you and healthy choices.
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