Recognizing that salt consumption has long been a health concern, deli meats and cheese marketerBoar's Head, Sarasota, Fla., says it is addressing the topic -- head on.
Officials say a new consumer campaign, "Launch Your Assault on Salt," offers advice about food options and shows consumers how -- when managed wisely -- Boar's Head products can be part of a healthy diet.
Officials note that Boar's Head already offers several low-sodium products. The new campaign features a brochure and a section on the company's Web site where recipes, tips and strategies help consumers get "salt sensible."
Included in the brochure is a chart listing Boar's Head meats and cheeses that are no salt added, low sodium, and lower sodium, including some of the brand's most popular products such as 42 percent Lower Sodium Deluxe Ham, Golden Classic 42 percent Lower Sodium Oven Roasted Chicken Breast, No Salt Added Swiss Cheese, and Lite Beef Frankfurters.
"The chart can be part of the consumers' arsenal for making sound food choices," says Boar's Head Director of Communications, RuthAnn LaMore. "Best of all, consumers always tell us that our lower sodium products are still very flavorful, and that's because the pure nature of our high quality meats and cheeses allows their natural flavor to shine through."
Boar's' Head says it also has worked with the American Heart Association's Food Certification Program. The American Heart Association's distinctive red and white heart-check mark can be displayed on food items that have been screened and verified to meet the American Heart Association's certification criteria for saturated fat, cholesterol and sodium. Thirty Boar's Head products feature the heart-check mark, officials say.