Kraft to reduce food sodium content
"We are reducing sodium because it's good for consumers, and, if done properly, it's good for business," said Rhonda Jordan, president, Health & Wellness, Kraft Foods. "A growing number of consumers are concerned about their sodium intake and we want to help them translate their intentions into actions."
The company's goals call for sodium to be lowered in a number of products up to 20 percent by the end of 2012. For example, Oscar Mayer Bologna is slated to reduce sodium by 17 percent and some flavors of Easy Mac Cups are scheduled to reduce sodium by 20 percent.
But sodium reduction is not new for Kraft Foods. The company has been working on it for several years and has already reduced sodium in many products between 5 and 30 percent. For example, since 2008:
* All Oscar Mayer white turkey deli meat products have been reduced by at least 15 percent;
* Oscar Mayer Deli Fresh Chicken Breast Strips have been reduced by 20 percent;
* Two Kraft Light Dressings have been reduced by more than 30 percent; and
* Original and Reduced Fat Wheat Thins have been reduced by 10 percent.
"We are aggressively working toward our goal of a 10 percent reduction across the Kraft Foods portfolio, which will impact more than 1,000 skus, and we're pushing for greater reductions in the long term," said Jordan. "We're constantly looking for and investing in new technologies to help us get there."
Kraft said it already offers lower sodium alternatives to consumers who are concerned about sodium. The company has more than 100 products that are either low, reduced or no sodium including Oscar Mayer Lower Sodium Bacon, Planters Lightly Salted Nuts and Hint of Salt crackers including Triscuit, Ritz, Wheat Thins, and Premium.