Ben & Jerry’s, Burlington, Vt., announced its new line of ice cream, complete with four new flavors designed to resonate with its “core” consumers.
The “Core” line is modeled off Ben & Jerry’s Karamel Sutra flavor. The concept includes a core center down the middle of each flavor.
“We are always looking to make something bigger and better for our fans,” says Eric Fredette, the lead flavor developer. “We wanted to blow out the concept of fun flavors, chunks and swirls and take it over the top.”
The four new Core flavors include:
Hazed & Confused: Chocolate and hazelnut ice creams with fudge chips and a hazelnut fudge core
That’s My Jam: Raspberry and chocolate ice creams with fudge chips and a raspberry core
Peanut Butter Fudge: Chocolate and peanut butter ice creams with mini peanut butter cups and a peanut butter fudge core
Salted Caramel: Sweet cream ice cream with Blonde brownies and a salty caramel core
All four of the new Core flavors are available in pints for a suggested retail price $4.39 per pint.