More than half (51%) of North American supply chain executives say having a green supply chain is a strategic priority, according to a study conducted by Loyola University’s Supply and Value Chain Center, West Monroe Partners, a Chicago-based consulting firm, and BearingPoint, Dallas, Texas. And, while an additional 36% plan to address green supply chain in the short-, mid- or long-term, there are still 12% that place no importance on green supply chain.

Interestingly, there isn’t a strong correlation between size of organization and commitment to sustainability. In fact, several of the organizations that currently aren’t doing anything are multi-billion dollar companies. Improved competitive advantage and brand image are the key motivators for sustainability.

The study also found that while appetites for sustainability exist, budgets and resources do not. Until regulations force action, many companies lack the resources and funding to make significant change.