Specialty Bakery, LLC, a supplier of frozen baked goods to foodservice and in-store bakeries, deployed NetSuite to run its entire core business, including sales, purchasing, order management, supply chain execution, manufacturing, warehouse management and financials. 

With NetSuite, Specialty Bakery opened a state-of-the-art, 225,000-square-foot commercial bakery and headquarters in Indianapolis, Ind., where employees use shop floor mobile devices for real-time access to inventory, order and shipping data for better quality control and execution.

Launched as a Greenfield project in 2013 by innovators from the commercial baking industry, Specialty Bakery's strategy was to invest in top-quality baking equipment, personnel and IT infrastructure. After evaluating competing SAP and Microsoft Dynamics NAV (Navision) solutions, Specialty Bakery selected NetSuite, San Mateo, Calif., based on its rapid implementation time, customization capability with the lowest total cost of ownership (TCO) and deep batch manufacturing functionality. This helps the company gain process automation for optimal efficiency, quality control tracking and scalability to expand the business as new customers come on board—all with a user-friendly interface and functionality.

"We use NetSuite to run the business—it's the cornerstone of our IT strategy," says Ahmad Hamade, chief executive officer of Specialty Bakery. "When we looked at NetSuite, we were wowed by its capabilities from a manufacturing perspective. NetSuite was hands down the best solution for us."

With NetSuite, Specialty Bakery is better able to:

  • Run more profitably from order-to-cash and procure-to-pay through build-to-ship, helping the business achieve overall operational excellence, take control of supply chain processes and improve business value, while reducing operating costs and IT overhead.
  • Scale its system for high production volumes, helping it to supply frozen dough for sandwich rolls, flatbreads and cookies to one of the largest quick-serve restaurant chains in North America.
  • Provide batch management through enhanced bills of material, product routings, recipe instruction, material control and quality compliance.
  • Support first-in, first-out (FIFO) management to help ensure freshness in foodservice production.
  • Manage advanced materials, including lot controlled raw, individual and bulk ingredients.
  • Manage the production lifecycle and data capture from barcode scanning devices and tablets in real-time.
  • Minimize volatility and variance to help ensure consistent and cost-effective production of premium frozen bakery products that meet exacting customer specifications.

"Our strategy from the beginning was to ensure that our investments were highly scalable, and NetSuite aligns very well with that," Hamade says. "We believe we've built a flagship solution with NetSuite that provides real value to our customers in terms of driving efficiencies and speed to market solutions."

NetSuite provides enterprise-class cloud ERP suites for divisions of large enterprises and mid-sized organizations.