Sonoma Brands, Sonoma, Calif., launched ZÜPA NOMA, a single-serve and family sized chilled vegetable soup.

"Whole without the bowl," ZÜPA NOMA offers a convenient, on-the-go meal replacement or snack.

"Sonoma Brands' mission is to push boundaries, invigorate dormant categories and adapt to ever-changing consumer needs," says Jon Sebastiani, founder. "The $8 billion soup category is ripe for disruption, and we believe that ZÜPA NOMA will revitalize the category with innovation, fresh ingredients and flavor that deliver a liquid feast. Growing up in the rich agricultural community of Sonoma, growing grapes, I have a deep-rooted appreciation for quality ingredients, and that has influenced the high-quality, organic vegetables that are found in our HPP-produced fresh ZÜPA NOMA soup."

ZÜPA NOMA comes in Organic Tomato Gazpacho, Organic Yellow Pepper Habanero, Organic Beet Orange Basil, Organic Tomatillo Jalapeno, Organic Carrot Coconut Lime and Organic Cucumber Avocado Fennel. It is certified-organic, low-glycemic, nutrient-dense, high in fiber and high-pressured processed.

ZÜPA NOMA is available in the Pacific Northwest and Northern and Southern California in select retailers such as Sprouts for a suggested retail price of $6.99 for a 12-ounce bottle.