Revolution Foods, Oakland, Calif., launched In a Cup!, what is said to be the first healthy, convenient, kid-friendly, noodle-based meal available in the refrigerated lunchbox section.
In a Cup is a convenient, clean label product that can be taken to school or eaten on the go.
“Kids love noodles—they are consistently in the most popular meals across our school menus—but we realized there was a void in the category when it came to convenient on-the-go options,” says Kristin Groos Richmond, co-founder and CEO. “In a Cup was hand-crafted by our chefs to give families a nutritious, delicious, clean label noodle meal that they can easily pack for lunch and feel good about.”
In a Cup comes in Spaghetti Marinara, Sesame Noodles and Thai-Style Satay Rice Noodles (gluten-free and peanut-free).
Designed to be enjoyed on-the-go, In a Cup does not require added water and can be enjoyed hot or cold. It even comes with a spork, and the cup is BPA free and microwave-safe.
In a Cup includes real vegetables and offers 8-10 grams of protein per serving and 12-20% of daily fiber values.
“Three years ago, we created our retail product line in response to feedback from parents and teachers about the need for healthy, convenient meals and snacks that could keep students and families nourished throughout the day,” adds Kirsten Saenz Tobey, co-founder and chief impact officer. “We are deeply committed to finding innovative ways to satisfy the growing demand for healthy meal solutions. In a Cup is disrupting a tired category, and is a step forward in our goal of fueling today’s families with the nutrition they need to excel tomorrow.”
In a Cup is available in in Safeway, Albertsons and HEB as well as more than 400 Target stores nationwide.