Midamar Corp., Cedar Rapids, Iowa, launched a new line of beef, turkey and chicken franks formulated using high-quality, high-end ingredients.

"Over the past 43 years, we've built our brand to provide delicious premium quality products to our foodservice and retail customers,” says Sara Sayed, director of marketing and communications. “We get a lot of feedback from our customers. Based on the feedback, we revisit and improve existing products and create new ones. We want to make sure that our customers have a wide variety of quality, flavorful, halal food to choose from. Our development team worked hard to create a full line of new and improved franks. Each frank has a unique spice combination and savory flavor."

Midamar's new line includes Campfire Grillers, which are made from course ground beef and smoked, reminiscent of homemade franks over a campfire, while the new Halal Hot Link is a frank with a savory spice mix and extra pepper to give it a special kick. The hot links and beef franks are available in regular and jumbo sizes.