Three Twins Ice Cream, Petaluma, Calif., launched Maxine’s, a new brand of ice cream named after founder Neal Gottlieb’s mom, Maxine.

“Maxine’s is a tribute to my lovely, coupon-clipping mom who taught me you don’t have to be rich to live richly,” says Gottlieb. “In honor of her ways, we are excited to offer a delectable treat the whole family can enjoy. With an entire lineup full of organic ingredients in a size fit for everyone, dessert can be served every night of the week.”

The Maxine’s lineup includes Chocolate, Coffee, Cookies & Cream, Mint Chip, Vanilla and Vanilla Bean, and is available at various independent natural retailers, such as Earthfare, PCC Natural Markets and New Seasons, as well as independent natural retailers for a suggested retail price of $6.99-7.99 per 1.5-quart offering.