Refrigerated Frozen Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Refrigerated Frozen Foods logo
  • NEWS
  • PRODUCTS
  • COLD STORAGE
    • Cold Storage Trends
    • Farm to Frozen
    • Supply Chain & Logistics
  • PACKAGING
  • TOPICS
    • Food Safety
    • Product Development & Manufacturing
    • Sustainable Solutions for Cold Foods
  • MEDIA HUB
    • Play Our Word Game
    • Podcasts
    • Videos
    • Polls
    • Webinars
  • DIRECTORIES
    • Cold Storage Construction Guide
    • Warehouse Guide
    • Food Master
  • MORE
    • Cold Chain Perspectives
    • Case Studies
    • C-Suite Q&A
    • Top 150 Processors
    • Awards >
      • Best New Retail Products
      • Cold Storage Facility of the Year
      • Processor of the Year
    • Directory of Associations
    • R&FF Store
    • Calendar of Events
    • FA&M Conference & Expo
  • EMAG
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP!
Cold Foods Industry News

Report: 76% of U.S. workers embrace automation, do not fear losing their job

New research finds future job growth will depend on a balance of upskilled and re-trained workers operating alongside automation.

August 24, 2017

Randstad US, Atlanta, released new research findings that shows American workers do not fear losing their job due to automation.

The 2017 Randstad Employer Brand Research found that only 14% of U.S. employees worry that automation will take their job away, and nearly one-third (30%) say they think automation will make their job better.

Workers also report a willingness to re-train or upskill to maintain their current job status. In fact, the study found half of the respondents (51%) agreed they would be happy to re-train if they were being paid the same or more than their current salary.

“It is evident from our research that not only are workers not afraid of losing their jobs to automation, [but] they are more than willing to re-train to leverage the efficiencies and benefits of artificial intelligence (AI) and robotics in the workplace,” says Linda Galipeau, chief exeucitve officer. “These sentiments should be welcome news for companies, as they seek greater adoption of automation to drive productivity and innovation. As we have known for quite some time, the success of organizations in the future will depend greatly on their ability to strike a balance between valuable human insight and interaction with technology.

“In addition, it has become necessary for today’s employees and job seekers to continually cultivate, develop and update their skills to work successfully alongside AI and automation,” Galipeau adds. “In conjunction with re-training and upskilling efforts, workers should focus on growing unique human skills that AI and robots are unable to replicate, such as strategic and abstract thinking, complex communications, creativity and leadership competencies.”

U.S. companies also bullish about automation

Business leaders share the same beliefs as workers when it comes to the level of impact automation may have on the workforce. Based on a survey of C-suite and human capital leaders, Randstad Sourceright’s Talent Trends survey finds that only 6% of U.S. respondents believe increasing automation will have a significant impact on workforce planning and shifting the talent needed.

Meanwhile, U.S. companies are enthusiastic about the potential benefits of automation and AI on their business, as evidenced by the following findings:

  • A clear majority (84%) of U.S. respondents say they believe AI and robotics will have a positive impact on the workplace in the next 3-5 years.
  • 48% say automation/machine learning has either transformed or had a positive impact on their business in the past 12 months.
  • 45% say the same of robotics.
  • 74% believe automation/machine learning will deliver sustained or greater influence on their business.
  • 68% hold the same view about robotics.
  • 31% of employers said they have increased their usage of automation/robotics in their business in the past 12 months.

“The inescapable reality is automation and AI are here to stay, and will continue to grow substantially in the near future,” says Galipeau. “As business leaders invest in digitization, automation, AI and other emerging technologies in the workplace, they must continue to evolve their workforce alongside these advancements. While the productivity and efficiency benefits of automation are unequivocal, the need for skilled humans to operate, utilize and advance technologies is equally unmistakable. And, we know that real connections aren’t made from algorithms or robots, they require human involvement and irreplaceable abilities such as empathy, communication, engagement, intuition and instinct.”

KEYWORDS: automation employee benefits employee management employee programs employee retention market research market research trends

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

    Top of the Freezer: R&FF’s Best New Retail Products

    From BFY proteins to globally inspired treats, these...
    Cold Foods Industry News
    By: Kelley Rodriguez
  • Pasco Exterior

    Reser’s Fine Foods: From Farmhouse Kitchen to ‘Good Times’ Everywhere

    A home-based potato salad company started 75 years ago...
    Cold Foods Industry News
    By: Kelley Rodriguez
  • FromtheColdCorner-Anchor_1170x658.jpg

    EPR, Plastic Packaging for Cold Foods & More

    As consumer and regulatory pressure put plastic in the...
    Cold Foods Packaging
    By: Kelley Rodriguez
Manage My Account
  • eMagazine
  • What’s Hot in Cold Newsletter
  • Manage My Preferences
  • Online Registration
  • Customer Service

More Videos

Popular Stories

From the Cold Corner with Americold's Rob Chambers feature image

How Cold Chain Strategy Is Replacing Capacity

Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

Top of the Freezer: R&FF’s Best New Retail Products

1170x658 of Cold Storage Podcast with Jennifer Jewers Bowlin and Craig Handy

ASRS, AI & Adaptability: What's Shaping the Future of Cold Storage

2026 Processor of the Year

 

Does your facility lead the industry? Nominate your cold storage facility today!

Events

June 17, 2025

Refrigerated & Frozen Foods’ State of the Cold Chain

On Demand Kelley Rodriguez, Editor in Chief of Refrigerated & Frozen Foods, will be joined in this 60-minute webinar by industry experts to help unpack the latest research.

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

See More Products
New Retail Products

Explore the newest flavors, textures, and innovations in the frozen food aisle!


SEE WHAT'S NEW!
Play Refrigerated & Frozen Foods’ Cool Word of the Week! There's a new word every Wednesday.

Related Articles

  • Study: One-third of U.S. workers use AI on the job

    See More
  • default supply chain with trucks

    Survey: 46% of respondents do not understand the potential impact natural disasters have on supply chains

    See More
  • default grocery shopping in meat dept

    Study: 76% of shoppers visit more than 1 retailer a week

    See More

Related Products

See More Products
  • The 10 Principles of Food Industry Sustainability

  • GlobalData_logo_blue_header.png

    Cooked Meats - Packaged (Meat) Market in United States of America...

  • Handbook of Frozen Food Processing and Packaging, Second Edition

See More Products

Related Directories

  • BITZER U.S. Inc.

×

Elevate your expertise in refrigerated and frozen foods with unparalleled insights and connections.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Service
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBLITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing