TricorBraun, Oak Brook, Ill., released a new report detailing the top consumer and retail trends consumer packaged goods (CPG) brand owners need to know when developing an e-commerce packaging strategy.  

In the white paper, “10 Key Trends Impacting Your Ecommerce Packaging Strategy Now,” TricorBraun offers insights on consumer and retail trends influencing e-commerce packaging strategies, such as:

  1. Consumers live in an omni-channel world with micro-moments transforming the way we shop.
  2. Consumers lead nomadic lives.
  3. Consumers are increasingly turning to subscription services for CPG purchases.
  4. With smart home assistants, the future of retail has arrived.
  5. Consumers’ desire for availability and speed pave the way for self-service innovations.
  6. Unboxing: Product delivery turned social occasion.
  7. Consumers search for peace.
  8. Made for me.
  9. Concept stores elevate the retail experience.
  10. Packaging with visual appeal is valuable.

“Many CPG teams tell us they are simply repurposing shelf packaging for e-commerce channels with little change, and that’s a huge risk,” says Becky Donner, senior vice president of marketing, design and engineering and author of the white paper. “Developing an e-commerce packaging strategy starts with understanding the consumer trends and retail shifts that influence the consumer experience, so your packaging not only connects with consumers, but [also] outperforms their expectations. A positive consumer experience leads to repeat purchases, and ultimately, brand loyalty.”