Kidfresh, New York, launched new gluten-free White Mac 'n Cheese, available for purchase in the spring, followed by a series of certified-organic items, including Wagon Wheels Mac 'n Cheese, launching in the summer.
"We're so excited to introduce these new products," says Matt Cohen, founder. "Kidfresh moms have asked us about gluten-free options, and we've worked hard to develop the best-tasting White Mac 'n Cheese out there. Getting into organic is also strategic for Kidfresh, broadening our appeal towards Millennials that are more focused on organic ingredients."
Kidfresh's innovation pipeline includes more new product offerings, like its new Ham 'n Cheese Junior Burritos product, also available in the spring, which taps into the handheld grab-and-go snacking trend.
The line of frozen meals is available in over 10,000 stores nationwide.