Unilever, Englewood Cliffs, N.J., announced 20 new innovations across five of its packaged ice cream and frozen novelty brands, including Breyers, Good Humor, Klondike, MAGNUM Ice Cream and Popsicle.
"It's been a lot of fun reimagining some of America's favorite ice cream brands," says Alfie Vivian, general manager, Unilever refreshments. "We know people love ice cream and it makes them happy. From snackable sizes to cookie and candy mix-ins to better-for-you choices, this summer we're introducing treats that will satisfy every ice cream lover."
MAGNUM Ice Cream debuts tubs that are made to be broken
MAGNUM Ice Cream unveiled what is dubbed to be a first-of-a-kind ice cream experience with MAGNUM Tubs, which consist of MAGNUM's classic ice cream bar as a scoopable treat that is fully encased in a chocolate cracking shell and topped with a signature MAGNUM chocolate stamp.
Milk Chocolate Vanilla features silky vanilla ice cream and thick chocolate shards, surrounded by a cracking MAGNUM chocolate shell and topped with the unique MAGNUM chocolate stamp. Made with Belgian chocolate.
Dark Chocolate Raspberry includes silky raspberry ice cream and dark chocolate shards, surrounded by a cracking MAGNUM dark chocolate shell and topped with the unique MAGNUM chocolate stamp. Made with 65% cacao.
Milk Chocolate Hazelnut combines silky hazelnut ice cream with caramelized hazelnuts and thick chocolate shards, surrounded by a cracking MAGNUM chocolate shell and topped with caramelized hazelnuts. Made with Belgian chocolate.
White Chocolate Vanilla uses silky vanilla ice cream and thick white chocolate shards, surrounded by a cracking white chocolate shell and topped with the unique MAGNUM chocolate stamp. Made with Belgian chocolate.
In addition to MAGNUM Tubs, the brand is bringing two new varieties to its Doubles ice cream bar line. The new bars are twice-dipped for a double decadent experience and come in the following:
Double Cherry Truffle, which features cherry ice cream swirled with chocolate ganache and dipped in a chocolatey coating, with a cherry sauce and milk chocolate. Made with Belgian chocolate.
Mini Double Raspberry pairs raspberry ice cream dipped in a chocolatey coating with a raspberry sauce and milk chocolate. Made with Belgian chocolate.
Breyers 2in1s bring twice the fun to every spoonful
Breyers 2in1 brings four combinations to the freezer aisle
Breyers delights Minis available in new 4-ounce size
Breyers delights is now available in 4-ounce cups, delivering 5 grams of protein per cup.
Popsicle expands lineup with real fruit pops
Popsicle Fruit Pops are made with five simple ingredients—water, real fruit, real cane sugar, vitamin C and natural flavors, and each ice pop contains less than 45 calories and 11 grams of sugar.
Popsicle Fruit Pops come in Strawberry, Mango, Orange and Raspberry.
Klondike debuts new minis
Klondike introduced its first-ever line of Minis, a snack-sized version of the classic, stick-less bars that are loaded with ice cream in a chocolatey shell.
They come in Original and REESE’s, which features signature creamy REESE'S-flavored ice cream coated in a thick, chocolatey shell.
Good Humor puts peanut buttery twist on classic dessert bar
Good Humor has collaborated with REESE'S to bring a sweet new variety to market:
Good Humor REESE'S Dessert Bar is a dessert bar blended with REESE'S peanut butter sauce and covered in signature Good Humor cake coating.