State of the Industry: I, breakfast
Breakfast was created for a purpose. I mean, it is the most important meal of the day.
But, today’s ever-expanding breakfast trends go beyond being the first thing consumers eat.
In fact, any time is breakfast time.
From protein-rich options to on-the-go offerings, to survive, this once mundane category reinvented itself to become an innovative sector that can be all things to all people.