The U.S. organic food market size is expected to reach $70.4 billion by 2025, as a result of increasing demand from consumers, according to a report published by Hexa Research, Felton, Calif.

U.S. consumers seek convenient purchasing options and organic foods, which were once only sold around farms, but are now available in more than 20,000 natural food stores and conventional grocery stores nationwide.

Increasing environmental concerns and shoppers becoming more aware of the use of chemicals and pesticides in the food industry are expected to drive demand for natural food produce in the United States. Consumers are increasingly concerned about what they eat, the origin of that produce and the possible effect of consuming them. Hence, rising number of consumers seeking clean label products is expected to drive the U.S. organic food market over the forecast period.

The government has also developed special logos for customers to easily differentiate between organic and conventional foods. These certifications are expected to increase the sale of organic foods. Moreover, sustainability practices such as zero waste and water preservation are gaining popularity among major producers. Manufacturers are also their carbon footprint by adopting renewable energy sources. All these factors are anticipated to attract consumers and drive the U.S. organic food market over the forecast period.