Refrigerated Frozen Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Refrigerated Frozen Foods logo
  • NEWS
  • PRODUCTS
  • COLD STORAGE
    • Cold Storage Trends
    • Farm to Frozen
    • Supply Chain & Logistics
  • PACKAGING
  • TOPICS
    • Food Safety
    • Product Development & Manufacturing
    • Sustainable Solutions for Cold Foods
  • MEDIA HUB
    • Play Our Word Game
    • Podcasts
    • Videos
    • Polls
    • Webinars
  • DIRECTORIES
    • Cold Storage Construction Guide
    • Warehouse Guide
    • Food Master
  • MORE
    • Cold Chain Perspectives
    • Case Studies
    • C-Suite Q&A
    • Top 150 Processors
    • Awards >
      • Best New Retail Products
      • Cold Storage Facility of the Year
      • Processor of the Year
    • Directory of Associations
    • R&FF Store
    • Calendar of Events
    • FA&M Conference & Expo
  • EMAG
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP!
Cold Foods Industry News

Gordon Food Service, Square Roots partner to grow local food

This partnership signifies the first expansion to new locations for Square Roots and its farmer training program, enabled by the company’s "farmer first" technology platform.

Gordon Food Service trucks
March 7, 2019

Gordon Food Service, Grand Rapids, Mich., partnered with Square Roots, Brooklyn, N.Y., to bring the latest advancements in locally-grown, fresh produce to customers year-round. The strategic partnership will ultimately see new campuses of Square Roots’ indoor farms built on or near Gordon Food Service distribution centers and retail stores nationwide, enabling year-round growing of premium quality herbs, greens and more.

This partnership signifies the first expansion to new locations for Square Roots and its farmer training program, enabled by the company’s "farmer first" technology platform.

"Customers want an assortment of fresh, locally grown food all year round. We are on a path to do that at scale with Square Roots, and are excited to be the first in the industry to offer this unique solution to our customers," says Rich Wolowski, chief executive officer of Gordon Food Service.

Square Roots combines a high-tech farming platform with a unique "Next-Gen Farmer Training Program" to train people to become future leaders in the food industry.

Meanwhile, Square Roots’ Transparency Timeline enables customers to trace exactly how and where their food was grown and who grew it, simply by scanning a QR code on the packaging. Having partnered with Gordon Food Service enables Square Roots to bring technology-enabled local food to food-conscious consumers across North America.

"This partnership means we will grow delicious, local, real food at huge scale,” adds Tobias Peggs, co-founder and CEO of Square Roots. “We’re so happy to be working with a mission-aligned partner in Gordon Food Service, leveraging technology to bring real food to a huge number of people across the country, while delivering real social impact by empowering thousands of young people to become our country's future farmers."

KEYWORDS: farm-to-fork farming management systems Gordon Food Service local sourcing produce sustainable farming

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

    Top of the Freezer: R&FF’s Best New Retail Products

    From BFY proteins to globally inspired treats, these...
    New Retail Products
    By: Kelley Rodriguez
  • Pasco Exterior

    Reser’s Fine Foods: From Farmhouse Kitchen to ‘Good Times’ Everywhere

    A home-based potato salad company started 75 years ago...
    Product Development & Manufacturing
    By: Kelley Rodriguez
  • FromtheColdCorner-Anchor_1170x658.jpg

    EPR, Plastic Packaging for Cold Foods & More

    As consumer and regulatory pressure put plastic in the...
    Cold Foods Packaging
    By: Kelley Rodriguez
Manage My Account
  • eMagazine
  • What’s Hot in Cold Newsletter
  • Manage My Preferences
  • Online Registration
  • Customer Service

More Videos

Popular Stories

From the Cold Corner with Americold's Rob Chambers feature image

How Cold Chain Strategy Is Replacing Capacity

Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

Top of the Freezer: R&FF’s Best New Retail Products

1170x658 of Cold Storage Podcast with Jennifer Jewers Bowlin and Craig Handy

ASRS, AI & Adaptability: What's Shaping the Future of Cold Storage

2026 Processor of the Year

 

Does your facility lead the industry? Nominate your cold storage facility today!

Events

June 17, 2025

Refrigerated & Frozen Foods’ State of the Cold Chain

On Demand Kelley Rodriguez, Editor in Chief of Refrigerated & Frozen Foods, will be joined in this 60-minute webinar by industry experts to help unpack the latest research.

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

See More Products
New Retail Products

Explore the newest flavors, textures, and innovations in the frozen food aisle!


SEE WHAT'S NEW!
Play Refrigerated & Frozen Foods’ Cool Word of the Week! There's a new word every Wednesday.

Related Articles

  • Gordon Food Service trucks

    Gordon Food Service, Square Roots to construct first urban farm campus

    See More
  • squareroots.jpg

    Square Roots Opens Largest Indoor Farm to Date in Wisconsin with Gordon Food Service

    See More
  • Square Roots Gordon Food Service farm

    Square Roots partners with Gordon Food Service, open indoor farm

    See More

Related Products

See More Products
  • 1119700825.jpg

    Use of Hydrocolloids to Control Food Appearance, Flavor, Texture, and Nutrition

  • food safety.jpg

    Food Safety for the 21st Century: Managing HACCP and Food Safety Throughout the Global Supply Chain, 2nd Edition

  • handbookfoodscience.jpg

    Handbook of Food Science and Technology 2: Food Process Engineering and Packaging

See More Products

Events

View AllSubmit An Event
  • October 11, 2016

    11th annual Food Industry Summit

    Join the industry as the internationally renowned Food Marketing program presents a one day summit to gain insights into the changing world of fresh prepared and on-the-go food at the crossroads of food retail and food service.
View AllSubmit An Event

Related Directories

  • Food Tech Inc., an EMCOR Co.

    Food Tech specializes in the planning, engineering, and construction of process plants and warehouse/distribution center for the food, beverage, grocery, food service, and public refrigerated warehouse industries. Engineering services can be performed independently, or joined together with our construction group for a single-source, turn-key, design-build approach.
  • Foth | Food Plant Engineering LLC

    We are designers and builders of sustainable food production facilities. Using imagination, innovation, and ingenuity, we help food manufacturing companies improve food safety, gain productivity, and grow capacity.
  • Aptar - Food Protection

    Aptar - Food Protection is part of AptarGroup, Inc., that provides food protection solutions, applying active packaging science and equipment and processing expertise to develop advanced systems that help extend freshness and enhance safety for fresh-cut produce, seafood, and more. The company offers custom active packaging solutions that protect against foodborne pathogens, reduce food waste, and deliver improved consumer experiences. In addition to their active packaging solutions, the company’s portfolio includes a range of packing trays, pouches, retail and mini containers, slicing equipment, lidding film, and tray-sealing technology.
×

Elevate your expertise in refrigerated and frozen foods with unparalleled insights and connections.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Service
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBLITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing