lef Farms, Loudon, N.H., introduced a new leafy green product called Crisp.
Touted as a crunchy alternative to traditional Romaine and Iceberg lettuce, Crisp combines a robust, crispy bite with a fresh, bright flavor, making it an ideal way to add texture and flavor to sandwiches or use as the foundation of a crunchy Caesar salad, among other recipes.
“As always, we want to introduce greens that bring more to the table than just the typical Spring mix,” says Henry Huntington, president and CEO. “New Crisp does just that by packing a crispy crunch into every bite, which up until now was only satisfied with Romaine or Iceberg lettuce.”
To create Crisp, lef Farms spent several months trialing different varieties that would deliver the crunch and unique flavor composition that’s been a trademark of lef Farms’ other blends. lef Farms then partnered with Hannaford Supermarkets, Scarborough, Maine, to test its findings. After completing several rounds of sampling, lef Farms and Hannaford agreed that Crisp provided the distinctive combination.
“We recognize that ‘local’ runs much deeper than just geography,” adds Kim Kuusela, local merchandising specialist at Hannaford Supermarkets. “It’s about giving our customers the opportunity to find a variety of local products to help preserve local farmland, local traditions and local jobs. And, lef helps us deliver on our mission with fresher, sustainably grown products, reducing our food miles and creating ecstatic fans. And, we’re excited to partner with them and look forward to all the possibilities Crisp brings to our guests.”
Crisp comes in 4-ounce teal-labeled clamshells, and sold exclusively at Hannaford Supermarkets.
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