Yili enters Southeast Asian market to bolster local industry
Yili aims to accelerate the flow of high-quality resources in the industrial chain between Southeast Asia and the global market.
Yili Industrial Group, Shanghai, China, announced plans to invest in Southeast Asia this year.
Dedicated to contributing to the development of the entire industrial chain in the Southeast Asian dairy industry, Yili plans to leverage its industrial and R&D advantages to empower local suppliers and talent to provide employment and support the economic growth of the region.
"Southeast Asia, the region with the fastest economic growth rate in the world, has almost unlimited potential, particularly in the development of the dairy industry," says Yipeng Zhang, vice president. "In the future, Yili will diversify investment in Southeast Asian countries, bringing health products and concepts, and will also share new opportunities with local partners."
Having established a global resource, innovation and marketing system, Yili aims to accelerate the flow of high-quality resources in the industrial chain between Southeast Asia and the global market, optimizing the regional allocation of resources.
Yili has adopted world-class quality control standards through strategic cooperation with SGS (Société Générale de Surveillance), LRQA (Lloyd's Register Quality Assurance) and Intertek.
With research resources in Asia, Europe, Oceania and North America, Yili creates an integrated global talent pool, advancing technological innovation to create a "global wisdom chain," enhancing the scientific research capacity of Southeast Asian nations further.