Starbucks enters refrigerated creamer category
Nestlé USA, Arlington, Va., partnered with Starbucks Corp., Seattle, Wash., to launch Starbucks Creamers, marking the first time the Starbucks brand enters the refrigerated creamer category.
“Nestlé has been a leader in the creamer category since launching Coffee mate in 1961, and we continue to innovate and help drive category growth,” says Daniel Jhung, president of beverage, Nestlé USA. “In our work with Starbucks through our global coffee alliance, we saw the opportunity to introduce Starbucks Creamers as a new way for consumers to enjoy the Starbucks café flavors they know and love from the comforts of their home.”
Starbucks Creamers come in Caramel, White Chocolate and Cinnamon Dolce.
“We know that Starbucks customers are passionate about their coffee, and with Starbucks Creamers, we are delighted to give them another way to enjoy their favorite Starbucks Experience and flavors at home and outside of our cafes,” says Duncan Moir, president, global channel development at Starbucks.
Starbucks Creamers can be found in the refrigerated aisle of select retailers nationwide.