The Meatless Farm Co. debuted its meatless burgers and ground beef in over 450 Whole Foods Market locations across the United States.
The UK-based company also established its U.S. headquarters in New York City, with plans to open production and distribution facilities stateside in support of its North American expansion in 2020.
All of Meatless Farm’s products are 100% plant-based and made using hight-quality, non-GMO ingredients. Each patty contains 24.7 grams of protein and 5.1 grams fiber.
“The response to our products in the UK, Europe, the UAE and Canada has been phenomenal, so it’s only natural that we’re moving into the USA where the alternative meat category is moving so quickly,” says Robert Woodall, chief executive officer. “Whole Foods Market is an ideal partner for us, as they also cater to a discerning audience of consumers who pay attention to what’s in their food—from meat-eaters looking to reduce their meat intake and parents looking for healthy meal options for their families to flexitarians, vegetarians and vegans. As plant-based alternatives become increasingly mainstream, we’re on a mission to educate the worldwide market on the benefits to them and the environment.”
Meatless Farm’s meat-free quarter-pound burger patties are available for a suggested retail price of $5.99 for a pack of two, and its meat-free ground beef for a suggested retail price of $7.99 per 14-ounce pack. Meatless Farm products are available in the fresh food aisle.