Mars, Inc., McLean, Va., invited ForaButter (formerly FabaButter), Brooklyn, N.Y., to join its SEEDS of CHANGE accelerator.
The kick-off Seeds of Change Accelerator (SOCA) class was selected from more than 200 applicants. Of them, 10 organizations were given the opportunity to pitch their business and explain how it shares the Mars company mission of “Better Food Today. A Better World Tomorrow.” through commitments such as plant-based and responsible eating.
“We are grateful and elated to join the first Seeds of Change Accelerator class with Mars,” says Aidan Altman, co-founder and CEO of ForaButter. “The ForaButter team is committed to crafting a chef-approved product that is better for consumers and the environment. The opportunity to work alongside industry leaders who share that dedication will help us reach — and expand — our product’s potential.”
ForaButter’s plant-based butter behaves just like traditional butter, but with a 25% improved carbon footprint. ForaButter is a gluten-free, non-GMO, vegan, soy-free, clean label product approved by chefs, ideal for spreading, baking or melting.
“It only takes one taste of ForaButter to realize it is better than butter,” says Stephanie Lind, founder and chairman of the board of Elohi Strategic Advisors, the Marion, Ill.-based owner of ForaButter. “This melt-in-your-mouth product is a must-have for consumers and industry professionals across the country. The team at Mars clearly sees what we see in Fora—a brand that is about to become a household name.”