Alpine Fresh, Miami, Fla., launched a new brand and redesigned logo.

“We’ve redesigned our logo and packaging maintaining the traditional three mountain peaks that have been incorporated in our brand’s design since we opened our doors in 1987. These peaks represent our commitment to quality and hold industry and consumer recognition and trust of over 30 years in fresh produce,” says Ashley Yager, marketing director.

Alpine Fresh’s new brand identity reflects its mission to bring fresh agricultural products from farm to fork, and demonstrates its base roots and laser focus on quality products.

“Alpine Fresh’s new look holds true to our company’s core values, and celebrates our continual growth as well as the release of our new varieties that will debut in stores this fall,” says Yager.