Cold Foods Packaging

Kraft Heinz launches intelligent packaging

By incorporating TAP technology, Kraft Heinz is able to provide true 1:1 consumer connection from store to home and receive key CRM insights on their customers.

Kraft Heinz cheese smart packaging
September 30, 2019

TPG Rewards, Aventura, Fla., launched what is said to be the largest on-pack intelligent packaging program for Kraft Heinz, Pittsburgh, Pa., leveraging TPG's "Intelligent Packaging Platform" to create a one-of-a-kind innovative solution at Walmart nationwide. 

TPG's TAP Mobile Engagement platform and reward solutions make it easier and practical for brands and retailers to understand usage patterns—pre-purchase as well as post-purchase customer behavior.

In this particular program, a savings offer including recipe content is disseminated right in-store on participating Kraft Cheese packages. 

By incorporating TAP technology, Kraft Heinz is able to provide true 1:1 consumer connection from store to home and receive key CRM insights on their customers.

KEYWORDS: cheese packaging dairy packaging Kraft Kraft Heinz packaging trends smart packaging

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