Country Crock launched new dairy-free, plant-based butter, made with plant-based oils and features oils from olives, avocados and almonds.
This gluten-free, kosher-certified and certified plant-based by the Plant Based Foods Association (PBFA) butter is also suitable for vegan diets.
“We believe that plant-based eating has a positive impact on health and on the environment, and that plant-based food products should taste delicious,” says Brian Orlando, chief marketing officer for Upfield North America, the Hackensack, N.J.-based maker of Country Crock brand. “That’s why we set out to make a dairy-free butter that home cooks, chefs and bakers could cook, bake and spread with just like butter. We created a truly breakthrough product, and have been so excited to see the response when people try it. We’re turning even the biggest butter lovers out there into Country Crock Plant Butter lovers.”
Country Crock Plant Butter is available in tubs with Olive Oil or Almond Oil, or in stick format with Olive Oil, Almond Oil or Avocado Oil. The plastic tubs and lids and cardboard box are recyclable per the how2recycle program.
Country Crock Plant Butter is sold in retail grocers nationwide for a suggested retail price of $3.49 for a 16-ounce sticks and $2.49 for a 10.5-ounce tub.