Sorbabes, Inc., New York, enhanced it line of dairy-free, plant-based frozen desserts with revised recipe profiles and a new flavor introduction.
“We’re really disrupting expectations in the better-for-you category and bringing flavor and texture like never before,” says Nicole Cardone, co-founder. “Our enhanced product lineup and new packaging is designed to give consumers a stronger sense of our playful brand and seriously wholesome ingredients.”
New Peanut Butta Luva consists of peanut butter sorbet, caramel, roasted peanuts and chocolate chips.
Raz n’Berry was revised to consist of raspberry sorbet, chocolatey bits and a newly enhanced crushed wildberry swirl.
Jam n’Lemon consists of lemon sorbet, lemon zest and a newly enhanced creamy lemon swirl.
And, Café Almond boasts almond nut butter sorbet, coffee, espresso bark and a newly enhanced espresso caramel.
The brand also enhanced its packaging with colorful, iridescent accents, cleverly updated flavor names and distinct ingredient and nutritional callouts.
“We know what we like to eat and what our friends and families crave, which is something that tastes great by nature,” says Deborah Gorman, co-founder. “We want to give our consumers something they can feel good about eating and serving to others—a wholesome, healthier dessert that doesn’t sacrifice flavor and still feels indulgent. This rings true with our new Peanut Butta Luva flavor, a creamy peanut butter sorbet mixed with rich caramel and chocolate chunks.”
All flavors are dairy-free, gluten-free, corn syrup-free, soy-free, vegan, use non-GMO ingredients and are Kosher Parve.
“From our roots in the kitchen and selling at local farmers’ markets where we were nicknamed ‘the Sorbabes,’ it’s beyond exciting for us to share our latest product innovations with consumers,” Gorman adds. “It feels good knowing we are providing people with a quality product crafted with wholesome ingredients.”
Sorbabes is available in the frozen dessert aisles at grocers in Portland, Ore.; Seattle, Wash.; Chicago; Northern California and the New York tri-state area.
All Sorbabes flavors come in 1-pint packages for a suggested retail price of $4.99-6.49.
