Wild Rose Foods, Tualatin, Ore., launched Lulubelle’s Creamery, a new dairy brand featuring a product line of local, certified-organic milk.

Lulubelle’s produces fresh milk products from its own Willamette Valley dairies where cows graze on organic pastures and enjoy organic alfalfa. The milk is a blend from both Holstein and Jersey cows, which produce a higher fat, premium milk that contributes to a creamier texture.

“We think there’s room for a local dairy committed to organic practices with a focus on flavor and innovation,” says Chuck Eggert, founder. “Our goal is to make products as accessible as possible using milk from our own cows bottled at our own creamery. We’re creating a new model for dairy to show what’s possible with the latest technology, a commitment to animal care and restorative practices.”

Lulubelle’s is available as “cream-on-top” Whole Milk sold in environmentally friendly half-gallon glass bottles in both Plain and Chocolate varieties, as well as Ultra-Filtered High Protein varieties, which deliver 16-plus grams of protein per serving. The Ultra Filtered milk comes in half-gallon and 16-ounce sizes in Plain, Chocolate, Almond, Chocolate Almond and limited-edition Egg Nog.

Lulubelle’s is sold at Basics, New Seasons, Market of Choice and a handful of other select natural grocers throughout Oregon for a suggested retail price of $4.99 for a half gallon of organic whole milk.