Raised & Rooted, Tyson Foods’ brand of plant protein products, has launched its new Plant Based Bites. The snackable bites meet the growing demand and desire for plant-based products with delicious taste and fan-favorite flavors. Available in Buffalo and Sweet Barbecue varieties, the bites are made with 100% plant-based protein, have 8g of protein per serving, 3g of fiber, and have 33% less saturated fat than USDA white meat chicken nuggets.
Kellogg's is expanding their existing partnership with Sodexo to deliver plant-based Incogmeato by MorningStar Farms Burger Patties at more than 3,000 locations. Sodexo, a leading provider of catering, hospitality and food retail services, already serves the Spicy Black Bean Burger by MorningStar Farms. The company is excited to meet the increasing demand for both plant-based and meat-like options.
Nabati Foods, a plant-based food tech company offering whole, natural, plant-based foods for health-conscious consumers, announces its plant based meat and Nabati Cheeze shreds are officially launching in the United States. These products join Nabati Foods’ already successful lineup of dairy-free, vegan cheesecakes that launched in the U.S. in 2020.
Alpha Foods has hired their first Chief Marketing Officer--former lululemon VP of Global Brand Management, Kierstin De West. Prior to her leadership at lululemon, De West founded her own marketing agency in 2003. During her fifteen years as a CEO, she helped guide clients such as Hershey, The North Face, MillerCoors, the Rainforest Alliance and more through the continued cultural shift towards sustainability, purpose and impact.
First Pride will debut in Malaysia first, and will roll out to other markets in the region in the coming months.
June 4, 2021
Tyson Foods is launching a new line of plant-based products in select retail markets and e-commerce across Asia Pacific under the brand, First Pride. This is the first time the company has introduced plant-based products in Asia, as it works to make protein more accessible and affordable for more people around the world. Tyson Foods is initially launching the products in Malaysia and will roll them out to other markets in the region in the coming months.
Lightlife, owned by Greenleaf Foods, announced two first-of-its-kind plant-based products: Plant-Based Chicken Tenders and Plant-Based Chicken Fillets. These items are the first refrigerated, fresh, breaded plant-based chicken products that are available in the market.
Incogmeato by MorningStar Farms, a leader in plant-based poultry, knows America loves chicken tenders and now they're unveiling new plant-based Chik'n Tenders worthy of chicken lovers everywhere. Hitting shelves this month in Original and Sweet BBQ flavors, the new Incogmeato Chik'n Tenders are indistinguishable from its animal protein counterpart, with a signature "just-like-meat" tear you have to see to believe.
Plant-based foods innovator Sweet Earth is expanding its Mindful Chik'n Strips line with the release of three new ready-to-eat seasoned offerings available this spring and summer. The new products feature flavorful, globally inspired marinades, providing hungry consumers with a quick plant-based protein option perfect for snacking or adding to a variety of recipes, and with lower environmental impact than its animal-based equivalent.
LikeMeat has launched four Like Chick'n products: Like BBQ Chick'n, Like Chick'n Pieces, Like Grilled Chick'n and Like Chick'n Nuggets in the refrigerated section at Sprouts Farmers Market.
Heura, Europe’s fastest-growing plant-based meat brand, has withdrawn a provocative advertising campaign following legal action from the meat industry, which had taken initial measures to sue Heura after it launched a provocative campaign highlighting the pollution caused by the livestock industry entitled ‘One beef burger pollutes more than your car.’ The campaign quickly went viral, prompting major meat industry associations to sue the brand.