Sproud, the Swedish maker of a range of plant-based milks announced it has raised $6.5 million from growth capital investor, VGC Partners. The investment will be used to grow Sproud’s team, accelerate the brand’s distribution and brand building activities in the company’s core markets - including the US, Canada, and the UK - and for further development of its plant-based and dairy-free product range.
Eat Just and Cuisine Solutions announced the forthcoming U.S. retail availability of JUST Egg Sous Vide bites, which is part of an exclusive agreement whereby Cuisine Solutions will develop and produce Eat Just’s plant-based sous vide egg around the globe. French for “under vacuum,” sous vide is a cooking method in which food is vacuum-sealed and slow-cooked in water at precise temperatures.
Beyond Meat is entering a 12-year lease in a new, nearly 300,000 square foot space at 888 N. Douglas Street in El Segundo, California. The building is currently under development by Hackman Capital Partners with anticipated completion in spring 2021. The site will serve as the company’s new state-of-the-art global headquarters, making it one of the world’s largest and most technologically advanced plant-based research centers. The cutting-edge campus is slated to open in fall of this year and is a substantial increase in the company’s footprint that will support best-in-class innovation, advanced research labs and the incubation of big ideas that further disrupt and define the plant-based market of the future.
Plant-based food brand Heura has made an in-kind donation to leading UK food charity Refettorio Felix to help provide nutritious plant-based meals to Londoners in need during January. The donation was made to celebrate Veganuary, the global challenge started in the United Kingdom that encourages people around the world to go vegan for the month of January. 400,000 people from 192 countries joined this initiative last year, and over one million people have taken part in the challenge since its inception.
This month, many fitness enthusiasts are setting new wellness goals and adopting a more flexitarian diet. Silk, America’s No. 1 plant-based beverage brand, is here to help with Silk ULTRA, a NEW protein beverage with 20 grams of complete plant-based protein for muscle maintenance and repair.
Coconut Bliss, maker of plant-based frozen desserts, announces the launch of their first ever at-home ice cream machine, the Bliss Maker. The development of the Bliss Maker was a direct response to a growing consumer interest for at-home experiences amidst the pandemic. Along with the Bliss Maker, the brand unveiled two Coconut Bliss soft serve mixes, Dark Chocolate and Madagascan Vanilla, that provide consumers the same quality ingredients, creamy texture, and "OMG it's vegan?" taste, from the comfort of their own homes.
Mooala, leading maker of premium, organic, dairy-free beverages, today announced the introduction of the industry's first-ever Keto Mylk. The company, best known for its plant-based Bananamilk, expands its organic beverage portfolio to include the new, keto-certified and carb-conscious option, which features less than 1g of net carbs, 0g of sugar and 5g MCTs per serving. It is the first dairy or dairy-alternative milk to be specifically designed for the keto consumer.
Heura, Europe’s fastest-growing plant-based meat brand, has withdrawn a provocative advertising campaign following legal action from the meat industry, which had taken initial measures to sue Heura after it launched a provocative campaign highlighting the pollution caused by the livestock industry entitled ‘One beef burger pollutes more than your car.’ The campaign quickly went viral, prompting major meat industry associations to sue the brand.
Califia Farms, an independently-owned, plant-based food and beverage company, is announcing national distribution for its new Plant Butters. The plant-based alternative to dairy butter is the first product outside the company's current beverage portfolio of plant-based milk, creamers, drinkable yogurts and cold brew coffee. Plant Butters are now available nationally at Whole Foods Market, Kroger, Stop & Shop, Target and other natural and major retailers.
The Very Good Food Company (“VGF” or the “Company”), announced that veteran plant-based food production executive, Ana Silva, will join VGF as president commencing in January 2021.