Tofurky, a leading independent producer of plant-based proteins in the U.S., is setting aside self-interest to call on consumers to join in the battle against climate change. For the first time, a brand is creating billboards at shelf level, dedicating its packaging to advocacy with the goal of inspiring widespread consumer action.
Following its launch in Whole Foods Market nationally, NotMlk is now available at Sprouts, Wegmans, D’Agostino’s, Kings/Balducci’s, Harmons, New Seasons, Earth Fare, Bristol Farms, Rouses, Weis, Gelsons and more including the uptrend Imperfect Foods and vegan ecommerce site Vejii. The brand has expanded rapidly in the U.S. since its initial launch less than a year ago, signaling significant retailer and consumer appetite for a sustainable, plant-based milk that tastes like cow’s milk. NotMilk is currently available in 3,000 stores nationwide, and is aiming for distribution to 8,000 outlets by the end of 2021.
Nutpods, one of the fastest-growing brands of plant-based creamers in national retailers and a best-selling brand online, introduces its first naturally sweetened coffee creamers with zero sugar per serving. Retail partners Sprouts Farmers Markets and Wegmans will offer the Sweet Crème, French Vanilla, and Cookie Butter creamers in the 25.4oz refrigerated format with additional retailers joining the party later this fall. Sweet Crème, French Vanilla and Caramel will be available online in the 11.2oz shelf-stable format.
Conagra offers an unrivaled collection of brands within single-serve frozen meals, and with new dishes coming from Healthy Choice, Banquet, Marie Callender's and Hungry Man, there's something on the menu to please everyone.
Plant-based ingredient manufacturer Fooditive Group has launched GoPeasy, a pea-based drink that correlates with the mission of the Dutch company to deliver healthy and affordable products for everyone.
Raised & Rooted, Tyson Foods’ brand of plant protein products, has launched its new Plant Based Bites. The snackable bites meet the growing demand and desire for plant-based products with delicious taste and fan-favorite flavors. Available in Buffalo and Sweet Barbecue varieties, the bites are made with 100% plant-based protein, have 8g of protein per serving, 3g of fiber, and have 33% less saturated fat than USDA white meat chicken nuggets.
Nabati Foods, a plant-based food tech company offering whole, natural, plant-based foods for health-conscious consumers, announces its plant based meat and Nabati Cheeze shreds are officially launching in the United States. These products join Nabati Foods’ already successful lineup of dairy-free, vegan cheesecakes that launched in the U.S. in 2020.
Nasoya announced an expansion of its Plantspired line, with two new protein-packed products busy consumers can enjoy in just minutes. As more families look to add convenient, plant-based options to their routines, Plantspired’s tasty new Sweet BBQ TofuBaked and Breakfast Scramble Superfood Skillets help make mealtime easy.
Alpha Foods has hired their first Chief Marketing Officer--former lululemon VP of Global Brand Management, Kierstin De West. Prior to her leadership at lululemon, De West founded her own marketing agency in 2003. During her fifteen years as a CEO, she helped guide clients such as Hershey, The North Face, MillerCoors, the Rainforest Alliance and more through the continued cultural shift towards sustainability, purpose and impact.
The Very Good Food Company announced a partnership with Copper Branch, the world’s largest 100% plant-based quick service restaurant chain with 40 locations across North America. Starting this summer, Copper Branch will make products from Very Good’s signature plant-based protein brand, The Very Good Butchers, available to customers, initially in branded freezers in select Canada locations.