Kraft Foods Inc., Northfield, Ill., said former Oscar Mayer and Kraft Pizza exec Timothy P. Cofer will become president of Kraft Foods Europe effective in mid-August.
Talk about a fruitful new product development program. Kraft Foods is literally adding a fruit component to the company's popular Oscar Mayer Lunchables line.
Although Kraft Foods sold the nation's largest frozen pizza business to fund its Cadbury purchase earlier this year, the company considers refrigerated and frozen products important to the company's portfolio.
Now describing itself as a "global powerhouse in snacks, confectionery and quick meals," Kraft Foods Inc., Northfield, Ill., used the 2010 Food Marketing Institute show in Las Vegas to debut more than 30 new products, including several refrigerated offerings.
Kraft Foods Inc., Northfield, Ill., said it will reduce sodium by an average of 10 percent across its North American portfolio over the next two years.
Convenience store operator 7-Eleven Inc., Dallas, said it will present its "2008 Retailer Initiative Award" to Kraft Foods Inc. during the retail chain's annual business partners dinner.
With kids headed back to school, Kraft Foods' Oscar Mayer brand is back
with six new refrigerated Lunchables featuring more wholesome
components and ingredients.
Kraft Foods wants to help brown
bag aficionados spice up their routine and stay up with sandwich trends
-- without breaking the budget. That's why it has developed four bold
new varieties of Oscar Mayer Deli Fresh shaved meats.