This deal joins together two leading premium egg companies, combining complementary offerings across the Free-Range, Pasture-Raised, and Organic segments.
Alastair will be responsible for the development of the overall Mars sustainability agenda, leading Mars on its ambitious journey to Net Zero, as part of the company's broader Sustainable in a Generation Plan.
Marcel Regis will be based in Brazil and will lead the Kraft Heinz business in Latin America, Eastern Europe, the Middle East and Africa, which is one of the business zones created in 2024.