The IRI Summit 2014 is all about taking you from insight to action, with an emphasis on bottom-line boosting results. We’ll hone in on what matters to your sales and marketing initiatives, with deep-dives into:
- Kick-starting growth opportunities across categories and demographics
- Strategies for smarter pricing and promotion
- Mastering your marketing mix in the digital age
- Paradigm-busting, profit-capturing analytics
- The latest tools to maximize merchandising and assortment
- Tales and takeaways from win-win retailer/manufacturer collaborations