Sproud, the Swedish maker of a range of plant-based milks announced it has raised $6.5 million from growth capital investor, VGC Partners. The investment will be used to grow Sproud’s team, accelerate the brand’s distribution and brand building activities in the company’s core markets - including the US, Canada, and the UK - and for further development of its plant-based and dairy-free product range.  

This month, many fitness enthusiasts are setting new wellness goals and adopting a more flexitarian diet. Silk, America’s No. 1 plant-based beverage brand, is here to help with Silk ULTRA, a NEW protein beverage with 20 grams of complete plant-based protein for muscle maintenance and repair.

Over the past two years the plant-based food industry has experienced unchartered growth – 29% compared to 2.2% in general food retail1 – and plant-based products have become a staple in consumers’ daily routines. NotCo, a leading food-tech company in Latin America and backed by key venture capital names, including Bezos Expeditions, announced its debut in the United States with the launch of NotMilk in Whole Foods Market stores nationwide.