Lifeway Foods, Inc., Morton Grove, Ill., rolled out Elixir, a new line of organic, non-dairy, sparkling probiotic beverages.
“Our new probiotic Elixir line is refreshing, delicious and functional. We’re so proud of the great-tasting, low-sugar, healthy concept that we’re bringing to the market for the consumers who are demanding variety from the beverage aisle,” says Julie Smolyansky, chief executive officer. “We’re looking forward to giving our friends in the natural foods industry a first taste of the new products that a growing number of customers have requested over the years, and begin a new chapter for Lifeway in its innovation and product diversity story.”
Available in Tangerine, Hibiscus, Ginger and Elderberry, the Elixir beverages are rich in probiotics, and are organic, low in sugar and calories, gluten-free, caffeine-free, vegan and kosher.
Lifeway also debuted new, on-the-go cupped products—Kefir Cups and Farmer Cheese Cups. Available in both conventional and organic varieties, the Kefir Cups and Farmer Cheese Cups are high-protein snacks sold with a spoon and resealable lid.